Model and writer, Lucia has managed to establish a niche for herself in the fashion world on her own merits. She has recently released her first book 'Nada es lo que parece', where she openly speaks about moments in her life in which she has felt fragile, mentioning topics such as abuse, feminism, mental health, addiction and fame. Her extensive career since a young age backs her up and has worked for big brands such as Loewe, Ralph Lauren, Bulgaria and Adidas and walked for Woman's Secret, the Madrid FW, the 080 BCN catwalk and Moda Cálida. Her very personal, natural and inspiring taste in fashion makes her go viral with the season's trends. She has a monthly column in La Vanguardia where she talks about topics that capture the attention of the Z Generation, generating great interest reaching the top 3 of the most read of the month. The monthly publication in this editorial, generates news traffic in other media. In her social media, she communicates very naturally, which generates trust, reaching more than 200 thousand accounts.